I have been working with the Save Darfur Coalition for almost two years and am happy that today we are taking the campaign to stop this genocide to a whole new level.

Save Darfur is joining the divestment movement and is calling on Fidelity Investments to divest from PetroChina- a company whose parent, the China National Petroleum Corporation, provides 70-80% of the funds that the Sudanese Government uses to carryout the genocide in Darfur.

It’s time for Fidelity, Berkshire Hathaway and other mutual fund managers to do the right thing and immediately take their money out of PetroChina stocks.

Take a look at this new national television spot which will run on CNN and in print in major publications including USAToday, The Washington Post, TIME, Newsweek and Business Week and others.

Also, you can read the FAQ from the Save Darfur Coalition website which outlines in more detail how Fidelity and other companies are at fault and what they can do to take their money out of Darfur.

All of these companies have attempted to spin the media and use technicalities to remove themselves from their moral responsibility to divest. Money is important, yes. But, Sudan has historically responded to economic pressure and the time has come to divest.